Serious Player Only in France: that’s us.
We are the exclusive distributor in France of Serious Player Only, an international basketball sneaker brand, and we also sell it across Europe. Stock in Mâcon, the seriousplayeronly.eu store, acquisition, creatives, customer service: we do it all, and we can do it for your brand.
One brand, end to end.
Stock, in Mâcon
We buy the pairs and store them at our hub in Mâcon.
The store
seriousplayeronly.eu, built by our team on Shopify: shoes, interchangeable insoles, apparel and accessories, from EU 31 to 50.5.
Acquisition
We run the brand’s advertising campaigns.
Creatives
Stories, reels, product visuals and infographics, produced by our team and adapted to the French market.
Customer service
We answer the store’s customers, from size advice to returns.
Every release
New colorways, limited editions, new sizes: every release from the brand, we launch it in France and across Europe.
On the ground
Official sponsor of the Crown Games and the South Cup, in Serious Player Only colors.
Serious Player Only in France, release after release.
- April 2026
The first products
Game1, Easy1, interchangeable insoles, socks and bags go live on seriousplayeronly.eu.
- May 2026
The Player1.5 arrives
The model joins the store, in All Black and Pure.
- June and July 2026
Special editions
Budapest, Cheese, Heisenberg, and Black Swan in a Swarovski edition.
- September 2026
Back to school
Eight new Player1.5 colorways, the Page1 kids’ collection from EU 31 to 37, and sizes 38 and 39.
300 pairs sold in five months. And a brand more and more people search for in France.
Our first five months with the Player1.5, May to September 2026: store sales, searches for the brand, and the ground.
We run our own brands. You benefit.
A brand’s problems are our problems every day: the size that’s out of stock, the return to process, the ad that costs more than it brings in. That’s what makes our agency sharper.
Ads paid out of our own pocket.
On Serious Player Only, every euro of advertising is ours. We manage real margin, never the ROAS the platforms display.
Websites that sell.
Our Shopify stores and lead gen websites are built by the team that then handles the orders, returns and requests.
Stock seen from the inside.
Stock-outs by size, restocking, shipping times: we know the real cost of a sale because we pay it.
What if it were your brand?
Stock, logistics, store, translation, compliance, acquisition: what we do for Serious Player Only, we can do for a brand that wants to set up in France or Europe. Tell us where you stand.
Calculate my landed costWhat does a product sold in Europe really cost you?
Per unit sold · €140 incl. VAT
- FOB cost converted
- €32.20
- VAT (20%)
- €23.33
- Import duties (16.5%)
- €5.31
- Logistics, Mâcon hub
- €4.50
- Net margin
- €74.65
Indicative simulation. Duties calculated on the FOB value, exchange rate $1 = €0.92, French VAT at 20%.
Talk your numbers through with a founder
Let’s talk about your numbers.
A call with a founder to look at your situation and tell you what we would do in your place.