300 pairs sold in five months. And a brand more and more people search for in France.
An international basketball sneaker brand, distributed exclusively in France by Elite Expansion, and also sold across Europe.
- Client
- Serious Player Only
- Sector
- Basketball sneakers
- Channel
- Exclusive distribution
- Markets
- France, Europe
- Period
- May to September 2026
- Team
- Miguel Menargues and Habib Diallo
Pairs sold: orders from the seriousplayeronly.eu store, May to September 2026 (Shopify). Google searches: monthly searches in France for “serious player only”, latest month compared with the same month a year earlier (+243%) and three months earlier (+85%), according to the Google Ads Keyword Planner in October 2026. Events: Crown Games and South Cup, as official sponsor.
Serious Player Only is an international basketball sneaker brand. We are its exclusive distributor in France, and also sell it across Europe: the first products went live in April 2026, the Player1.5 in May. Our job: make the brand known and sell it, end to end.
What we do, end to end.
- 01/06
Stock in Mâcon
We buy and store the pairs at our hub in Mâcon, and track stock size by size.
- 02/06
The store
The seriousplayeronly.eu store, built by our team on Shopify, in French: shoes, interchangeable insoles, apparel and accessories, from EU 31 to 50.5.
- 03/06
Every release
April: the first products. May: the Player1.5. June and July: the special editions, from Budapest to Black Swan in a Swarovski edition. September: eight new colorways, the Page1 kids’ collection and sizes 38 and 39.
- 04/06
Acquisition and creatives
We run the brand’s campaigns, and produce its stories, reels, product visuals and infographics.
- 05/06
On the ground
Official sponsor of the Crown Games and the South Cup, in Serious Player Only colors.
- 06/06
Customer service
We answer the store’s customers, from size advice to returns.
We sell our own brands. That is why we know how to sell yours.
Let’s talk about your numbers.
A call with a founder to look at your situation and tell you what we would do in your place.