+64% non-brand revenue. With 9.6% more budget.
Lumeers, a lighting specialist. Non-brand Google Ads, April to August 2026 compared with April to August 2025.
- Client
- Lumeers
- Sector
- Lighting
- Channel
- Google Ads
- Markets
- France, Germany, United States, United Kingdom, Switzerland
- Period
- April to August 2026
Non-brand: Google Ads campaigns excluding searches that contain the brand name. ROAS: revenue attributed by Google Ads divided by ad spend. Source: the client’s Google Ads account, April to August 2026 compared with the same period in 2025.
Five workstreams, in this order.
- 01/05
The product feed
Complete feed optimization with Channable: titles, attributes, categorization. On Shopping, the feed decides where your products appear.
- 02/05
Server-side tracking
Tracking moved server-side and conversion events enriched. The algorithm learns from complete data.
- 03/05
Product scoring
Account structure reworked to prioritize high-potential products. Budget goes where it pays.
- 04/05
International
Opening Germany, the United States, the United Kingdom and Switzerland. A clean feed and clean tracking make every market replicable.
- 05/05
Self-reported CAC
A post-purchase survey built into campaign management. We know where new customers come from, without relying on platform attribution.
Performance doesn’t come from a magic setting. It comes from the foundations: feed, data, structure.
Let’s talk about your numbers.
A call with a founder to look at your situation and tell you what we would do in your place.